Privacy and Cookie Policy
This Privacy and Cookie Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from fategg.co.uk (the “Site”).
Customer privacy is very important to us and we realise that no-one likes their data distributed around the internet. With this in mind, please be assured that we take your customer privacy very seriously and user related data, including financial information is not passed to any third party without prior consent. We will be as clear and open as we can with you regarding what personal data is collected and how it will be processed. You can be assured that we will keep it up to date and protect it with appropriate safety measures for as long as we maintain records of your personal data
Personal information we collect
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
The legal basis for collecting and processing this personal data is to be able to operate the site and provide you with access to the pages you wish to access. Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. Our legal basis for the collection and process of this data is the provision to you of the games purchased by you. It is also our legitimate interest in providing social media and marketing content that is of interest to our followers of social media.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How we use your personal data
We use your personal data for the following reasons:
Administration of your order (purchase confirmation and to email links to your download game).
To contact you with marketing messages which you have requested or agreed to receive from us, for example via a branded newsletter.
To contact you with surveys and feedback requests.
To collect site statistics and analyse the purchase history of our customers and the way our customers use our website.
To provide you with bespoke website content (for example to deliver your download game).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WIX and Shopify to power our online store. You can read more about how Wix and Shopify uses your personal Information here.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Google Analytics
Google Analytics, a web analytics service provided by Google, also places cookies on your computer, to enable Google to provide us with activity reports relating to the website. Google uses this data only to provide us with information on how users use the website and does not associate your IP address with any other data held by Google. The information generated by Google cookies about your use of the platform (including your IP address) will be transmitted to and stored by Google on servers in the United States. You may refuse these cookies by selecting the appropriate settings on your browser or by downloading and installing a browser plug-in.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.
You can opt out of targeted advertising by using the links below:
Newsletters and E-mail
You will receive emails from us related to account creation, payments and order notifications.
If you did not sign up to be a customer, please contact us so we can investigate this matter.
Sometimes people forget their own email address, or mistype it – in which case the email goes to the wrong account. It’s up to customers to ensure they provide the correct information – any data breaches related to emails entered incorrectly are entirely their own fault – however, we will notify you via telephone if we believe this has happened so you can take steps to secure your data.
We send out email newsletters from time to time with news and special offers. However you need to “opt in” to receive these. If you have opted in to receive those – and decide you no longer want them then simply unsubscribe.
Each of these emails contains an “unsubscribe feature” simply click “unsubscribe” and you will be automatically unsubscribed from our newsletter and will no longer receive any more marketing emails from us.
Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including the United Kingdom.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Cookie Policy
This website uses cookies.
What are cookies?
Cookies are small text files that can be used by websites to make a user’s experience more efficient. There are two distinct types of cookies. Necessary cookies (which make our site work correctly) and non-necessary cookies (which we use to personalise content and ads, to provide social media features and to analyse our traffic).
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.
How we use cookies
We use cookies to identify data traffic patterns and support security. They do not provide any information which might disclose the identity of a specific person but they may potentially identify your computer, your browser and your internet settings.
You can opt out of our cookies at any point by clicking through to your cookie control page and changing your permissions.
You will have seen a pop up launch when you first visited our website. This is our cookie controller – which ensures we have your permission to use cookies while you are browsing our website. Your consent only applies to the following domains: www.fategg.co.uk.